THE DESIGN APPROACH
Distinct roles. One visual language.
The design direction uses ivory and beige foundations with teal and green accents to create a calm, recognisable identity. Silhouettes and details change according to each wearer role while maintaining continuity across the wider organisation.
The study demonstrates how Reform translates brand direction, operational context and wearer hierarchy into a coordinated uniform range before technical development and physical sampling.
- IndustryHealthcare
- Wearer groupsClinical, reception, management and hospitality
- Design directionIvory, beige, teal and green
- Development stageConcept to specification